It all began many years ago in a city called Teófilo Otoni, in Brazil, where Kelly’s grandfather, Manoel Gonçalves Soares, started to develop a passion for gemstones and discovered in his farm, the biggest crystal in the country. He then built a road to transport it to the Gemology Museum of Belo Horizonte, becoming an important part of its collection.
A few years later, on the day Kelly was born, her father, Hildebrando Gonçalves Soares, found in their estate an aquamarine rock, and shortly after he created Soares, a company specialized in extracting and cutting precious stones. Since then, the family has been in the gemstone business.
Growing up surrounded by the colourful world of gemstones, Kelly planned to follow the same steps as her father, but life took her on a different adventure. Nevertheless, the wish to somehow reconnect with her origins followed Kelly throughout her life.
Kelly Svensson, the brand’s founder, was born in Minas Gerais, Brazil. Surrounded by the country’s rich cultural landscape, Kelly wanted to explore a cultural aspect that was close to her heart: the country’s religious syncretism, where traditional religions mix with mysticism and where faith coexists with symbols that bring good energy, positive feelings, and protection.